Pulse set to expand to Uganda & Côte d’Ivoire

Pulse prépare son expansion en Ouganda et en Côte d’Ivoire

Pulse, leader des sociétés de médias innovants en Afrique, s’apprête à se déployer dans de nouveaux marchés avec sa mission d’informer et d’engager le jeune public, tout en fournissant des services de marketing et de production médiatique avec une équipe jeune et innovante. Nous recrutons actuellement des directeurs généraux pour l’Ouganda et la Côte d’Ivoire afin d’établir des bureaux à Kampala et Abidjan, dans l’optique de démarrer des opérations sur les marchés de ces pays plus tard dans l’année.

Pulse a réussi une solide implantation au Nigéria, au Ghana, au Kenya et au Sénégal, créant la plus grande audience combinée de médias numériques du continent, avec une taille d’audience cumulée de plus de 100 millions d’utilisateurs par mois. Pulse vise à étendre ses plateformes d’information et ses canaux sociaux largement suivis avec des versions locales en Ouganda et en Côte d’Ivoire pour faire écho à la population jeune et avertie du numérique. En tant que fournisseur de services de marketing numérique et de production vidéo, Pulse soutiendra également ses partenaires internationaux et les entreprises locales dans la mise en œuvre de campagnes médiatiques et marketing innovantes sur les marchés.

Leonie Elverfeldt, directrice générale de Pulse Kenya et directrice générale pour la région de l’Afrique de l’Est déclare : « Avec notre marque Pulse et les succès que nous célébrons sur nos autres marchés, nous sommes sûrs d’être également au bon endroit en Ouganda. Le contenu est Roi et la distribution est Reine. Le public et les marques ougandais sont prêts à adopter une marque de contenu millénaire engageante. Permettre aux jeunes du pays d’informer et d’impliquer leurs compatriotes via une plateforme médiatique innovante nous tient à cœur et nous avons hâte de commencer ».

S’exprimant sur l’expansion en Afrique de l’Ouest francophone, Caroline Mbodj, directrice générale de Pulse Sénégal et directrice générale pour la région ajoute : « Je suis plus qu’excitée de travailler sur l’idée panafricaine de Pulse : notre croissance vers la Côte d’Ivoire sera l’occasion d’insuffler une nouvelle dynamique dans la manière dont les contenus et les médias évoluent en Afrique francophone et au-delà ».

Les postes cruciaux du directeur général Pulse Uganda et du directeur général Pulse Côte d’Ivoire (FR) sont actuellement ouverts aux candidatures via les liens indiqués.

À propos de Pulse

Pulse est leader parmi les sociétés de médias innovants en Afrique.

Nous informons et engageons le jeune public africain – et fournissons une vaste portée médiatique ainsi que des solutions marketing créatives à nos partenaires.

Les plateformes de médias de masse et les canaux de médias sociaux de Pulse touchent des millions d’utilisateurs chaque mois. Pulse TV est notre label de production de vidéos innovantes, créant des formats sur tous les canaux. Le Pulse Network rassemble les meilleurs actifs et créateurs médiatiques. Pulse Studio est notre pôle créatif de création de marque et de contenu, aidant les clients à exprimer leur propre vision médiatique. Pulse Marketing est le partenaire de marketing numérique à 360 degrés, fournissant des solutions marketing complètes. Quant à Pulse Products, elle est une offre aux utilisateurs de Pulse, activée par sa marque, son contenu et sa distribution multimédia.

Liens :

Pulse (Corporate) – Pulse.africa

Vous pouvez nous suivre sur :

LinkedIn (http://bit.ly/36MEXYo)

Instagram (https://bit.ly/3kmbH1r

Facebook (https://bit.ly/2RtjvSK)  

Twitter (http://bit.ly/2Z5qwfv


Pulse set to expand to Uganda & Côte d’Ivoire

Pulse, Africa’s leading innovative media company, is set to reach more markets with its mission of informing & engaging young audiences – and providing marketing & media production services with its young, innovative team. The company is now hiring Managing Directors for Uganda and Côte d’Ivoire to open dedicated offices in Kampala and Abidjan to start operations in the markets later in the year. 

Pulse has established a strong foothold in Nigeria, Ghana, Kenya and Senegal, building the continent’s largest combined digital media audience, with a cumulative audience size of more than 100 million users monthly. Pulse aims to extend its widely followed news platforms and social channels with local versions in Uganda and Côte d’Ivoire to resonate with the young, digitally-savvy population there.  As a digital marketing and video production provider, Pulse will also support its international partners and local businesses in executing innovative media and marketing campaigns in the markets.

Leonie Elverfeldt, Managing Director of Pulse Kenya and Managing Director for the East African region says: “With our Pulse brand and the successes we celebrate in our other markets, we are sure to hit the right spot in Uganda as well. Content is King and Distribution is Queen. The Ugandan audience and brands are ready for an engaging millennial content brand. Enabling young people in the country to inform & engage their compatriots via an innovative media platform is close to our heart and we cannot wait to start.”

Speaking on the expansion in Francophone West Africa, Caroline Mbodj, Managing Director of Pulse Senegal and Managing Director for the region at Pulse adds: “I am more than excited to work on the pan-African idea of Pulse: our growth to Côte d’Ivoire will be the opportunity to inject a new dynamic in the way content and media are evolving in Francophone Africa and beyond.”

The crucial positions for Managing Director Pulse Uganda and Managing Director Pulse Côte d’Ivoire (FR)  are currently open for applications via the shown links.

Pulse

Pulse is Africa’s leading innovative media company. 

It informs and engages Africa’s young audience – and provides expansive media reach and creative marketing solutions to its partners. 

Pulse’s mass media platforms and social media channels reach millions of users monthly. Pulse TV is its innovative video producer, creating formats across all channels. The Pulse Network brings together top media assets & creators. Pulse Studio is its creative brand & content studio, supporting clients to express their own media vision. Pulse Marketing is its 360 degree digital marketing partner, providing comprehensive marketing solutions. Pulse Products is an offering to Pulse’s users that is enabled by its media brand, content and distribution.

Links: 

  1. Pulse (Corporate) – Pulse.africa

You can follow Pulse on:

LinkedIn (http://bit.ly/36MEXYo)

Instagram (https://bit.ly/3kmbH1r

Facebook (https://bit.ly/2RtjvSK)  

Twitter (http://bit.ly/2Z5qwfv

Pulse appoints Chijioke Dozie as Chairman 
& and adds top executives to its Nigerian team

Lagos, Nigeria – Pulse, Africa’s leading innovative media company, has appointed  Chijioke Dozie as Chairman of its pan-African Board of Directors.

Chijioke Dozie is the Co-Founder & Co-CEO of Carbon, a leading online financial services platform. Previously, Dozie was an investor with the International Finance Corporation (IFC) and started and led several companies across Africa. Dozie holds an MBA from Harvard Business School, an MSc Finance from the University of Reading and a BA Economics from the University of East Anglia. He has been awarded as an Endeavor entrepreneur. Dozie’s experience spans across private equity, principal investing, venture capital, entrepreneurship and management. 

Speaking on the appointment, Founder & Publisher of Pulse, Leonard Stiegeler said: “Pulse aims to scale its mission of information and engagement for its young audience across Africa – and we will innovate in media and marketing along the way. I could not imagine a better partner on our board than Chijioke Dozie to achieve these goals. Chijioke is an exceptional entrepreneur and innovative leader with vast experience in building and growing companies. I am looking forward to our continued collaboration.”

Chijioke Dozie commented: “Accurate information and quality engagement are important aspects of young peoples’ lives. Simultaneously, young people across Africa can deliver leap-frogging innovation in media, marketing and production – especially when they are enabled to do so. I am happy to be supporting Leonard and his team on their mission with Pulse.”

In addition, Pulse has just made key leadership additions to its team in Nigeria, including Kanyinsola Aroyewun as Head of Marketing & Content Growth for Pulse, Chuey Chu as Head of Content Partnerships at Pulse Nigeria and Rose Umane, who joins as Head of Digital Strategy for Pulse Nigeria. These additions and appointments are part of the company’s aim to drive growth in various strategic areas:

  • Kanyinsola Aroyewun joins Pulse from She Leads Africa, a digital media company with an African outlook, where she worked as Senior Digital Associate. Kanyinsola will work with the extensive Pulse content team and partners across Nigeria, Ghana, Kenya and Senegal – to drive the growth of Pulse’s media platforms in all operative markets.
  • Rose Umane joins the Pulse team from her previous role as Head of Digital Monetization and Partnerships at BellaNaija, a Nigerian digital media company. She brings her vast experience to the role of sales strategy – consulting the company’s corporate partners on best-practice media and marketing.
  • Chuey Chu returns to Pulse after a highly successful previous stint with the team. He will lead Pulse Nigeria’s content partnership efforts, engaging influencers and contributors, distribution partners and other external partners. This is in line with Pulse’s aim to build a vibrant content and creator ecosystem around its channels.

Commenting on the new team additions in Nigeria, Moritz Boullenger, Managing Director of Pulse Nigeria remarked: “This is an exciting time for Pulse Nigeria and Pulse as a whole: we have made key additions to our marketing, content and sales teams and are positive about our direction. Together with our existing team members the new colleagues will drive innovation and growth in media and marketing for our users and partners.”

Pulse

Pulse is Africa’s leading innovative media company. 

It informs and engages Africa’s young audience – and provides expansive media reach and creative marketing solutions to its partners. 

Pulse’s mass media platforms and social media channels reach millions of users monthly. Pulse TV is its innovative video producer, creating formats across all channels. The Pulse Network brings together top media assets & creators. Pulse Studio is its creative brand & content studio, supporting clients to express their own media vision. Pulse Marketing is its 360 degree digital marketing partner, providing comprehensive marketing solutions. Pulse Products is an offering to Pulse’s users that is enabled by its media brand, content and distribution.

Links: 

Pulse Website (Corporate) – Pulse.africa

You can follow Pulse on:

LinkedIn (http://bit.ly/36MEXYo)

Instagram (https://bit.ly/3kmbH1r

Facebook (https://bit.ly/2RtjvSK)  

Twitter (http://bit.ly/2Z5qwfv

Pulse Senegal gets verified on TikTok

Le compte Pulse Sénégal est certifié sur TikTok

[Lagos, Nigéria – 15 mars 2021] Pulse, leader des médias innovants en Afrique, a annoncé la vérification de sa plateforme TikTok au Sénégal, l’un de ses marchés. Cela renforce davantage l’empreinte de Pulse au Sénégal et démontre son leadership et ses capacités sur le marché des médias du pays. Pulse Sénégal a commencé ses activités dans le pays en 2015, et depuis lors, elle est devenue l’une des principales sociétés de médias du pays, faisant passer ses communautés numériques à plus de 60 000 abonnés. Pulse Sénégal est désormais vérifié devant d’autres organisations de médias au Sénégal.

S’exprimant sur la croissance de ses canaux sociaux, Caroline Mbodj, directrice générale de Pulse, a déclaré: «Notre équipe continue de repousser les limites au Sénégal et c’est toujours formidable de voir la croissance et la reconnaissance de notre travail acharné dans un futur proche et lointain.

Alors que le paysage des médias numériques continue de croître sur les marchés africains, Pulse couvre constamment de nouveaux domaines et renforce sa position de premier fournisseur d’informations, de divertissement et d’éducation aux jeunes en Afrique, avec une audience mensuelle croissante cumulant plus de 100 millions de personnes.


Lagos, Nigeria – March 15, 2021 – Pulse, Africa’s leading innovative media company has announced the verification of its TikTok platform in Senegal, one of its markets. This further solidifies the Pulse footprint in Senegal and demonstrates its leadership and capabilities in the media market in the country. Pulse Senegal began operations in the country in 2015, and since that time, it has grown to become one of the leading media companies in the country, growing its digital communities to over 60 thousand subscribers. Pulse Senegal is now verified ahead of other media organizations in Senegal.

Speaking on the growth of its social channels, Caroline Mbodj, Managing Director of Pulse said “Our team keeps pushing the envelope in Senegal and it’s always great to see the growth and recognition of our hard work.I am excited about what we’ll achieve in the near and far future.”

As the digital media landscape continues to grow in Africa’s markets, Pulse is consistently covering new ground and reinforcing its position as the leading provider of information, entertainment and education to young people in Africa digitally, with a cumulative monthly audience of more than 100 million people across markets monthly and growing.

Content Marketing on LinkedIn for B2B Companies

If you operate a B2B company, LinkedIn offers opportunities to connect to new audiences and organizations that you are likely not fully maximizing. Content Marketing is alive and well on LinkedIn, the world’s largest platform for business networking. While the platform is primarily designed for B2B interaction, both B2B and B2C companies can benefit from engaging and sharing with the LinkedIn timeline. 

Long- and Short-form publishing

LinkedIn lets you publish and promote blogs directly on the platform. This feature allows you to connect more with your LinkedIn audience and also increase the reach of your articles short-form content, however, seems to perform better and receive more engagement than longer blogs. So a great strategy here would be to create short updates with insights from a longer article and link to it. That way, you can maximise the attention on that update and use it to drive more eyeballs to the blog. 

Video

Video content across all social platforms has recorded a much higher engagement rate than written content and images, and the story is no different on LinkedIn. For most people, it is easier to grasp something when they see a video about it, and it does not require a lot of effort. Video content should be a crucial part of your LinkedIn strategy. It can drive more engagement and naturally will garner a greater reach. Also go a step further to design videos that speak to the target directly, to fully maximise the reach you will get from video content. 

Share again

If your company has an active blog, then LinkedIn is a great way to reshare all of that relevant knowledge and get more people to see it. Not only does this establish you as a leader in the niche, it also brings new prospective clients from your LinkedIn community to your company website. If you have a conversion tool at the end of each blog post (like an invitation to subscribe to your company newsletter, or a button to request a quote), this can work very well as a lead generation tool.

As with all content marketing channels, the first thing to keep in mind is your target audience. B2B businesses are always looking to target the decision-makers in prospective client and partner companies. Keep this in mind as you create and distribute content across the different channels available to you. This way, you can be sure that your content marketing efforts are going in the right direction.

From no experience to 100k subs, verification status and now the YouTube Silver Play Button. My #PulseGhanaYoutube Story

It was June 2019, I was already settling well in my role as a social video script writer for Pulse Ghana when certain structural changes had been made, and George Salia asked if I would like to manage Pulse Ghana’s YouTube channel as part of my JD. 

If you know me then you know, despite my anxiety and a pinch of imposter syndrome, I am always up for a challenge especially one that promises to be an interesting ride, and so I said Yes!

The mail from Noel Hutchison read “I am very happy to announce our new YouTube Managers across RADP, (now we are Pulse of course) they will balance this new responsibility along with their current tasks”. I was excited. I had no Youtube experience, but I was excited. 

And so it began. At the time I became the YouTube manager for Pulse Ghana we had about 59K subscribers. (plus or minus).

My first task was to optimise old videos that had been uploaded on YT over the month; optimising here means, Thumbnails, Youtube SEO, description, monetisation etc. I was to do this while still uploading videos on Youtube and performing my role as a video scriptwriter.

I had to clean up the page, work on copyright claims etc. If I say it wasn’t hard work I would be lying. When the mail read “balance” it should have been CAPITALISED. There were times there was just too much on my plate, to be honest. I was getting home late yet going to work early just to get a hang of combining YT with my scriptwriting role- without any prior Youtube experience. I tried going through the Youtube certified courses, I failed both times. (I have come this far without it, imagine what I would be able to do with it. The plan is to try and get it off my list this year.)

It wasn’t an easy road: emails, meetings, a lot of changes, then change to the changes; whoever was my emotional support at that time thank you for your work.

By February 2020, my role in Pulse was now Scriptwriter, Copy Writer and YouTube Manager. It sounds like work for three people doesn’t it? Covid made it a lot easier if I should be honest. The personal struggles, work struggles, mental health issues, being home during the Lockdown made it easier.

By June 2020 we had added about +30.5K subscribers to our channel, which means we were around 80K subs and I started my personal “Get to 100K subs in 2020” campaign. Just something to keep my fire burning.

By 9th October 2020, we made it! A HUNDRED THOUSAND subscribers. I was excited. I still am. I wasn’t satisfied, I wanted the verification on Youtube, I wanted the award. I started working on it, communicating with Youtube.

26th October 2020 Pulse Ghana got verified on YouTube. I began the process for the awards in December, I told him (my director) we would get it soon. He wasn’t so sure. I remember him saying it would take a long time. ‘lol’.

23rd December 2020 we confirmed our Silver Play Button with YouTube and the countdown began.

6th January 2021, the mail from YouTube read “Pulse Ghana get ready to meet your Silver Award.” The award arrived on the 8th, and we unboxed it on the 10th.

Is it possible to be over-excited? If it is, then that is me. 

I am excited because of the work, I know I put in, I am excited because even though Pulse Ghana on YouTube is not owned by me as someone kindly brought to my attention when I was jubilating; it is ‘MY’ channel. Yes, it is Pulse Ghana’s Channel, but for the time being, I am ‘her’ guardian (because the channel identifies as she).😏

This is long, if you have gotten here, thank you for reading up to this point. If you haven’t yet subscribed to our YouTube Channel you should. Watch our videos, most of them would be videos I scripted anyway 😂. Like, Share and do not forget to leave a comment and start a conversation with me.

Congratulations to Pulse Ghana. Especially the video team and the content team. It is after all your exciting content that has got people hitting the subscriber button on YouTube.

Cheers to achieving more milestones.


Published by

Yaa Anaglate
Digital Content Creator | Digital Strategist, Pulse Ghana

Pulse Picks 2020 set to showcase the key people, milestones and events of the year across Africa

Pulse, Africa’s leading innovative media company, is set to present the 2020 year-end edition of its Pulse Picks, its showcase of the continent’s key figures and events in different categories. Across its platforms & social media channels in Nigeria, Ghana, Kenya and Senegal, Pulse is trusted by its young audience in the fields of politics, music, entertainment, sports and more. For many years, Pulse’s local editorial teams have leveraged this trust to curate their compilations of the most outstanding players and events in different industries and categories. This year will be no different.

Ben Bassey, Editor-in-Chief of Pulse Nigeria, said: ‘My colleagues in other Pulse markets and I are excited to showcase the people and events that have shaped 2020. This year was unique and challenging – and we will go out with a bang, picking what made it that way.”

The curations are highly anticipated by Pulse’s huge digital communities and will drive high user engagement. Sponsorship of existing categories and bespoke pick offerings will therefore also provide a great opportunity for brands across these markets to access an engaged audience, increase brand awareness and foster brand affinity. 

Speaking on the announcement from a commercial perspective, Katharina Link, Managing Director of Pulse Ghana, said ‘We are excited for the Pulse Picks 2020 because each year, it proves to be one of the strongest initiatives for audience engagement for us, and also a rare opportunity to bring our audience and the country’s biggest brands together, a great visibility opportunity for our partners and clients.’

Interested brands can get in touch with Pulse offices across the continent or via [email protected]

Pulse

Pulse is Africa’s leading innovative media company. 

It informs and engages Africa’s young audience – and provides expansive media reach and creative marketing solutions to its partners. 

Through Pulse mass media platforms and social media channels in its markets, it reaches over 100 million users monthly. Pulse TV is its innovative video producer, creating formats across the channels. Pulse Studio is its creative brand & content studio, supporting clients to express their own media vision. Pulse Marketing is its 360 degree digital marketing partner, providing comprehensive marketing solutions. Learn more about Pulse directly on www.pulse.africa.

Links:  

  1. Pulse – Pulse.africa

You can follow Pulse’s corporate channels on:

LinkedIn (http://bit.ly/36MEXYo)

Instagram (https://bit.ly/3kmbH1r

Facebook (https://bit.ly/2RtjvSK)  

Twitter (http://bit.ly/2Z5qwfv

Using TikTok for marketing a Ghanaian brand – tips and what we have learned so far about the audience

Last week or so, my team and I launched a TikTok campaign for one of our leading clients. If I am not mistaken, this brand (and our agency) will be the first in Ghana to take a brand-marketing approach to TikTok.

We had been thinking TikTok for this particular brand, even way before the COVID-19 pandemic forced us to move earlier than we’d anticipated.

One major rule of inbound marketing is distribution, and for a Gen Z-focused brand, being where the audience was, meant making a move to TikTok. 

As at 1st January, the app was the 3rd most downloaded in Google’s Playstore in Ghana↱, by February, it was 2nd. It is clear that the Chinese app is making a rise in usage amongst Ghanaians. This is further augmented by how some “celebrities” flooded the platform during Ghana’s short-lived (comparatively) lockdown period.

And oh, what a move it was. 

TikTok is new grounds – new in the sense that there was no way of predicting how the response would be, how to hyper-target as we would on Facebook and the likes, or even generally, how to go about it.

Facebook, Instagram, Snapchat, and YouTube will use words like ‘connect’, ‘community’, ‘communicate’, ‘listen’, ‘share’ which is an idealistic vision for most social media platforms. But with TikTok, their mission statement is clear – to exploit an unadulterated and shameless goal to entertain.

So what have we learned?

1. No amount of research will prepare you for it

You can read all the articles that tout “how to do TikTok” for brands, but you can’t be ready for “how to do TikTok for brands in the West African” context. You have to take a deep-dive and apply everything you know.

And as I would put it, it’s “either you drink deep or you taste not” on TikTok – a half-baked approach will surely mean wasted efforts and investments.

2. Use the “Creators”, not the supposed “Influencers

The massive Gen Z on TikTok, grew up being exposed to hundreds of ads a day (and influencer marketing) and thus are almost immune to them. This is a generation that will engage with content that aligns with their personal interests.

We learned this the hard way. Our initial foray in the space saw us using “verified” influencers, but this impact was not as much as it was when we decided to use a “loved creator” to tell our brand story.

3. Be entertaining and let your be brand subtle

On TikTok, users are going to do things differently with your brand. Things you didn’t know could be done with your brand. If you’re a condom brand, your content using the condom as balloons might be your best-performing, if you’re a rice brand, putting a phone in rice might be the break to go viral.

We’ve found that brand-sponsored content typically performs worse, even on popular creators’ profiles, because this particular audience is more aware and unfazed by ads, so be subtle and not salesy.

4. Focus on your (or a) niche community

Find your little pockets of highly engaged people on TikTok. This is the way to go on a platform that doesn’t promote the mass-communication that you’d see on other popular platforms. 

Normally, one would expect this to mean less reach but a higher engagement rate, but the reach and impressions of niche content still does phenomenally well on TikTok compared to any other platform.

~

Working on Gen Z is hard! They are interested in multicultural and diverse subject areas more than any other generation. But they are also the most important target group for most brands to engage today considering they will make up 40% of all consumers by the year 2020↱.

The main struggle is, Gen Z is always changing their consumer habits, they soak up the latest and greatest apps, trends, and social platforms making it a consistent race for brands to keep up and innovate first.

Want to discuss how to launch your brand on TikTok, learn more about Pulse Africa↱ or say hello.


Published by

Sena Q
Director of Digital strategy, Pulse Ghana

Journalism for social change – A case for the doctors in Abuja

August 26, 2020 – Pulse Nigeria exclusively reports that doctors working in Idu and Asokoro COVID-19 isolation centres in Abuja had not received their salaries for three months. 

August 29, 2020 – Pulse Nigeria reports that more Abuja centres are also owing volunteer doctors working on the frontlines with COVID-19 positive patients.

August 31, 2020 – After three consecutive months of non-payment, doctors in Abuja embark on a strike. 

September 8, 2020 – Pulse Nigeria reports that as a direct consequence of its previous reports, doctors in Abuja have received a portion of their owed salaries. 

September 10, 2020 – President Buhari approves N8.9 billion hazard allowance for health workers, National Association of Resident Doctors suspends nationwide strike.

The Pulse Nigeria editorial team learnt of the fact that despite risking their lives and working on the frontlines of the war against coronavirus in Nigeria, some doctors in certain isolation centres in Abuja were being owed their salaries. After we exclusively reported the story, we got more tip-offs from other doctors and persons aware of the situation. 

They needed to find a way to get the word out anonymously about the situation so that they could protect their identities and safely bring attention to the issue. We quickly learnt that the situation was the same not only in these particular centres but across the city.

After we ran these stories, changes began to happen. On September 8, just under two weeks after the first Pulse exclusive was published, the doctors and nurses contacted us to report that they had begun receiving alerts. Their payments were not complete yet, but it meant that the reports had brought some attention to the issue. 

Two days later, the Nigerian president approved the hazard allowance of N8.9 billion for health workers, possibly triggering the suspension of the NARD nationwide strike. 

We were first tipped off by COVID-19 patients in those initial centres who quickly understood that they were potentially in danger if the unpaid doctors decided to down their tools and leave them to their fate. By bringing attention to the issue, using our platforms to cause questions to be asked of the government’s management of money meant for these doctors, we brought about this crucial response.

At Pulse, we believe in the power of journalism to bring about social change and correct wrongs in society. It is a solemn responsibility that we take seriously and honourably. We will continue to leverage journalism to make our contributions to social change with every opportunity we get. 

Pulse Ghana covers the country’s upcoming elections digitally for the young, mass population

With the Ghanaian general elections slated for December 2020, Pulse Ghana, the country’s leading innovative media company is rolling out a number of initiatives. Pulse’s election coverage is geared towards making the news accessible to everyone – and especially the young, digitally-savvy population, inclined to follow on the internet and through social media.

Election day is expected to be held on Monday, December 7, 2020. Some of Pulse’s election coverage has been activated for months and is focused on providing accurate and up-to-date coverage of the stakeholders’ activities leading up to the polls. This includes breaking down the manifestos of the two main contestants, President Nana Addo Dankwa Akufo-Addo and John Dramani Mahama of the NPP and NDC respectively through new forms of social media coverage. And it involves capturing the reactions and sentiments of young people as the elections approach – through video, commentary and more.

For Ghana, the overall media use for these elections is novel: In previous elections, rallies, and other outdoor campaigns were the order of the day for candidates to inform about their agenda. But given the coronavirus pandemic, politicians now have to rely heavily on digital campaigns. Pulse Ghana will lead digital conversations to be part of the public engagement before the election.

Speaking on the election coverage, Katharina Link, Managing Director of Pulse Ghana said “We are excited about the coverage so far and the engagement rates we’re getting from our online audiences. More people are connecting to the conversation on their phones and sharing their views on social than ever before. While social distancing has hindered the possibility of  open rallies, we believe it has also opened up a new platform for social and civil commentary.”

Pulse Ghana’s Editor-In-Chief and Director of Content, Kwame Boakye also said “As one of the few platforms in Ghana to cover the 2016 elections digitally, we are excited about the opportunities this experience gives us at a time when the world and especially Ghana’s political routine is moving online. With the challenge of setting records straight amidst the peak of misinformation, we will continue to deliver true and insightful content around the 2020 elections for our audience with innovative and engaging strategies. We are Pulse and are fully committed to getting the right information to our young and old audience around Ghana’s 2020 elections in various multimedia and easy to consume formats.”

While a number of digital programs have been rolled out already, more initiatives including interview stories, Q&As and election facts are underway as part of the digital election coverage.

Pulse

Pulse is Africa’s leading innovative media company. 

It informs and engages Africa’s young audience – and provides expansive media reach and creative marketing solutions to its partners. 

Through Pulse mass media platforms and social media channels in its markets, it reaches over 100 million users monthly. Pulse TV is its innovative video producer, creating formats across the channels. Pulse Studio is its creative brand & content studio, supporting clients to express their own media vision. Pulse Marketing is its 360 degree digital marketing partner, providing comprehensive marketing solutions. Learn more about Pulse directly on www.pulse.africa.

Links: 

  1. Pulse Ghana – Pulse.com.gh 
  2. Pulse (Corporate) – Pulse.africa

You can follow Pulse on:

LinkedIn (http://bit.ly/36MEXYo & https://bit.ly/3kpsOQc)

Instagram (https://bit.ly/3kmbH1r & https://bit.ly/2ZKxuIi

Facebook (https://bit.ly/2RtjvSK & https://bit.ly/3hAUzDE)  

Twitter (http://bit.ly/2Z5qwfv & https://bit.ly/3mthILS

Pulse Nigeria reaches 2.5 million Instagram followers: Pulse leads digital news media distribution throughout Africa with its growing social community.

Africa’s young population is digital: Youth on the continent are now consuming content and expressing themselves much more across digital and social media platforms than via traditional media channels. At the forefront of digital news media distribution in Africa stands Pulse, an innovative media company. Throughout its countries of operations Nigeria, Ghana, Kenya and Senegal it is providing news, business, lifestyle, sports and entertainment content to the largest digital community of young Africans. 

Pulse’s approach is innovative in that it is delivering its content directly through all leading digital and social media platforms. It is combining the audience’s wishes for good content accessibility via known channels with their need for trusted news and good entertainment. Pulse is providing its channels to young people, including the local Pulse Editorial teams in each market, to develop and share their insights and views. In addition, Pulse is collaborating with partners and clients to market their products via the channels – and is also helping these stakeholders with their own digital marketing strategies.

One social media platform that has gained a lot of traction among young people in Africa over the last years is Facebook’s Instagram. Initially known for photography and lifestyle posts, it is increasingly becoming a source of information and platform of exchange. And also for Pulse, Instagram is a major platform of content distribution. 

Recently, the Pulse team reached another milestone regarding its own channels on the platform:

  • In Nigeria, its Pulse Nigeria Instagram channel has just gathered 2.5 million followers. This makes it not only the leading news community on the platform in Nigeria, but globally relevant: Pulse Nigeria has reached spot 6 among the most engaged news brands globally (!) on Instagram, according to a 2019 study by Socialbakers.
  • Pulse’s other outlets in Ghana, Kenya and Senegal are quickly growing too: the Pulse Ghana Instagram community is about 1.2 million followers strong, also the leading platform in that country. Pulse Kenya, that was launched later, reaches 196 thousand followers via its Pulse Live Kenya news handle and Pulse Senegal, that was started from scratch earlier in the year, has already reached thousands of followers on the platform.

Anike Fawole, Head of Social Media, Pulse Nigeria in a reaction said “I am extremely proud of everything the team has accomplished. We are all deeply inspired by the response from our online community.”

Pulse

Pulse is Africa’s leading innovative media company. 

It informs and engages Africa’s young audience – and provides expansive media reach and creative marketing solutions to its partners. 

Through Pulse mass media platforms and social media channels in its markets, it reaches over 100 million users monthly. Pulse TV is its innovative video producer, creating formats across the channels. Pulse Studio is its creative brand & content studio, supporting clients to express their own media vision. Pulse Marketing is its 360 degree digital marketing partner, providing comprehensive marketing solutions. Learn more about Pulse directly on www.pulse.africa.

Links:  

  1. Pulse – Pulse.africa

You can follow Pulse’s corporate channels on:

LinkedIn (http://bit.ly/36MEXYo)

Instagram (https://bit.ly/3kmbH1r

Facebook (https://bit.ly/2RtjvSK)  

Twitter (http://bit.ly/2Z5qwfv