Bet9ja – BBN4 Campaign




Lagos, Nigeria


Type: Content Management on Instablog, deation scripting and Presentation, Distribution, Pulse In-article Banner Placement, Social Media Amplification

Pulse Nigeria in collaboration with Bet9ja, the official sponsors of Big Brother Naija ‘Pepper Dem’ Season 4.

Our Approach

  • Pulse in article banner placement, Pulse Vox Pop ‘More than a Bet’, and a weekly recap #Bet9jaBBN amplification show of key events and happenings in the Big brother Naija house.
  • Bet9ja betting codes, affiliate marketing ads and key brand messages were subliminally infused in the recap episodes.

The Outcome

  • This weekly show gained a lot of positive feedback from our audience with a lot of people tuning in every week to watch the hilarious and exciting recap of BBN4.
  • The 15 episodes videos gained over 1 million video views on Pulse Nigeria platforms only.
  • Within a duration of 2 months, the Bet9ja banner placement on website gained over 2.5 million impressions with 9,500+ clicks to the Bet9ja website.
  • At the end of the show, we gained over 19 million impressions with +820,000 engagement (likes and comments) on these custom posts.