Jumia 10th year anniversary

Our Focus

We focused on social and engagement posts on our huge social media channels, giveaways to attract the audience, vox pops to leverage offline engagement to drive even more online engagement and a native article on the Pulse Nigeria website which attracts millions of visitors monthly.

We also reached out to influencers through the Pulse Influencers Network, collaborating with them to create engaging video content to drive our brand messages more directly to their niche audiences. The video content created by these influencers was then further amplified and distributed on our social platforms with millions of community members across Instagram, Facebook, Twitter and TikTok.

Result

At the end of the campaign, the videos, posts and articles were spread across the various platforms, reaching millions of users, and driving a huge awareness index and engagement with the brand, its giveaways and its message. The campaign gained both conversions and top-of-mind awareness for the brand.