Pulse 36

Client

Pulse

Location

Nigeria

Work

Type: Social Media Management, Video

Pulse 36 was a Pulse Studio travel project, which had one of Pulse’ prolific senior writers, embarking on a trip around Nigeria. Exploring and sharing stories of people, their culture, places and food for 72 days.

The project was in partnership with Anakle and Media Perspective (Starcom Mediavest group) for their brands - Access Bank & Samsung respectively. The deal included:

  • Co-branding of content
  • Social media mentions
  • Feature articles
  • Documentaries etc.

Our Approach

  • Mini Documentaries
  • All the videos produced have Access Bank and Samsung branding and some of the videos were shot with the Samsung S8 Plus
  • Social Media Engagement - Videos & Pictures
  • Brand sponsors were effectively crafted into the storytelling such that as our audience enjoyed the stories, they also connect with and experience the brands
  • Cartoon Piece and Teasers
  • Creatives were also produced and deployed to generate conversation and audience participation vis-a-vis cartoon piece, teaser posts, simple Q & A etc.