TGI Group – Growth and top of mind awareness

Client

Tropical General Investment

Location

Lagos

Work

Type: Community Management, content strategy, Creatives, Design, Social Media Management

TGI Group is an international investment and holding company with diversified interests and investments in Nigeria, Ghana, Republic of Benin, Morocco, UAE, South Africa, China and several other emerging markets.

The Client's expectation was for more people to know what TGI is about and understand the various businesses under the group. They also expected an exponential growth on their platforms. Growth in terms of follower gain, engagement, and reach and wanted more people to perceive the company as an employer of choice.

Our Approach

We set out to communicate TGI’s credentials in the most creative ways possible. We were able to achieve this and the result was our audience had a lot more knowledge about TGI and all other affiliated groups. There was also a significant increase in followers, reach and engagement with the brand.