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Verve – Life 3.0

Client

Interswitch Nigeria

Location

Lagos

Work

Type: content strategy, Creatives, Custom audience, Design, Influencers, Media buying, Social Media promotions, UX research

Verve Life is an annual fitness event that unites a community of fitness enthusiasts who are passionate about workout, fun and a healthy lifestyle.

Pulse was tasked to make the third edition bigger than the previous ones by creating awareness and driving traffic to the landing page so fitness and food enthusiasts can register.

Our Approach

  • The first step we took was to create visually compelling banners and ad copies that will resonate with the audience.
  • We then deployed these creatives on channels such as Google Display Network, Facebook and Instagram targeting people based on key interests such as fitness, health, workout, health, exercise e.t.c.
  • We also made a custom audience out of those that attended the last event and remarketed to them and partnered with top food influencers.