WorldRemit is an online money transfer service that provides international remittance services to migrant communities around the world.
Brief
In the Ramadan celebration, WorldRemit ran a marketing campaign offering three money transfers with no fee to their new customers, plus extra incentives in specific countries (charity giving in Pakistan and Nigeria, and price drop in Australia to Indonesia)
The campaign targets Nigerians and the diasporas (living in Europe, North America and Australia) observing Ramadan.
The engaging video conveyed all these and promoted in a context where Ramadan drives extra social media usage.
