Head of Marketing and Content Growth

Lagos, Nigeria



Position Summary

Pulse is seeking a Head of Marketing and Content Growth who will drive Pulse’s brand performance growth in terms of visibility, reach, audience engagement, and traffic. You will be tasked with uncovering opportunities to strengthen and maximise the performance of Pulse’s assets in terms of relevance and impact.

About Pulse

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal. We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa. None of this would be possible without our incredible, passionate team who go above and beyond to inform and engage our young audience with quality content in many formats and across different channels and delight our clients and partners with their creativity and talent for engaging their target audiences.

About the role

As Head of Marketing & Content Growth, you will lead the development of key growth strategies, tactics and action plans primarily focused on website traffic and asset growth across all our channels. This is a hands-on role which will require you to develop, oversee and implement paid and organic marketing campaigns across all our channels, devise, oversee and implement SEO strategies that will drive high-quality organic traffic to Pulse, and monitor channel growth with well defined KPIs, ensuring that performance goals for all channels are met. This is a key role in the growth of Pulse’s mission to be Africa’s leading innovative media company, working cross-functionally and closely with the international leadership team and leaders in each Pulse market This role reports to the Managing Director of Pulse Nigeria and will be based in our Lagos office.