Head of Marketing and Content Growth
Pulse is seeking a Head of Marketing and Content Growth who will drive Pulse’s brand performance growth in terms of visibility, reach, audience engagement, and traffic. You will be tasked with uncovering opportunities to strengthen and maximise the performance of Pulse’s assets in terms of relevance and impact.
Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal. We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa. None of this would be possible without our incredible, passionate team who go above and beyond to inform and engage our young audience with quality content in many formats and across different channels and delight our clients and partners with their creativity and talent for engaging their target audiences.
About the role
As Head of Marketing & Content Growth, you will lead the development of key growth strategies, tactics and action plans primarily focused on website traffic and asset growth across all our channels. This is a hands-on role which will require you to develop, oversee and implement paid and organic marketing campaigns across all our channels, devise, oversee and implement SEO strategies that will drive high-quality organic traffic to Pulse, and monitor channel growth with well defined KPIs, ensuring that performance goals for all channels are met. This is a key role in the growth of Pulse’s mission to be Africa’s leading innovative media company, working cross-functionally and closely with the international leadership team and leaders in each Pulse market This role reports to the Managing Director of Pulse Nigeria and will be based in our Lagos office.
Compensation is competitive, in line with a senior management role in the industry. Remuneration will comprise a fixed plus variable salary.
We value creativity, curiosity and out of the box thinking, which helps us stay ahead of the curve. Our Pan African team collaborates cross-functionally and values each other’s unique perspectives and opinions - true to our core values of teamwork and collaboration. We also value trust as a team - both in how we work with each other and how we work with clients. Our editorial and content team lead with credibility in a world of fake news - which our audience values immensely.
We’re a high performing and hardworking team. You’ll grow a lot at Pulse because you’ll be assigned responsibilities that challenge you and help you to acquire new skills. We will give you the right tools and support to do a great job. We offer you a competitive salary, health insurance and life insurance cover, and generous time off so you can take care of your wellbeing - we prefer our team energized and productive.
As a digital media company, we work partially remotely and partially from the office - we think it’s important for collaboration and team building to still see each other and work together in person occasionally!
Want to know more about what it’s like to work at Pulse? You can check out this video to see the team and our company profile to learn more about our vision and mission and the cool work we’ve done for clients. We encourage you to also check out our careers page to see what some of our team members have to say on why they chose to work at Pulse and the amazing projects they’ve been working on.
If you would like to apply, please send your CV and a cover email explaining why you’re a great fit for this role to [email protected].
Applicants for this role may come from a range of backgrounds, although within the Digital/ Creative/ Marketing/ Advertising industry is preferred.
If you’re passionate about this opportunity, but don’t have all of the experience we’re looking for, we would still like to hear from you - please apply and let us know why you’d make a great addition to the Pulse team.