#NescafeGetStarted campaign was designed to reward loyal customers, by giving out airtimes, cash prizes and brand new SUVs to further drive purchase and brand loyalty.
A USSD and Web app platforms were designed and developed to automatically disburse airtime and cash prizes to winner’s mobile phone and bank accounts triggered by dialling code and/or submitting the scratch card code via the online platform. The aim was to make the platform easy to use even for the most unlearned person.
TGI Group – Growth and top of mind awareness
TGI Group is an international investment and holding company with diversified interests and investments in Nigeria, Ghana, Republic of Benin, Morocco, UAE, South Africa, China and several other emerging markets.
The Client’s expectation was for more people to know what TGI is about and understand the various businesses under the group. They also expected an exponential growth on their platforms. Growth in terms of follower gain, engagement, and reach and wanted more people to perceive the company as an employer of choice.