Body odour is a great source of frustration and embarrassment for most people. And in most cultures, it is a taboo topic. In Kenya, Nivea saw this as a great opportunity to strengthen their connection to the audience. So they teamed up with Pulse to build a campaign around the topic of body odour, with the aim of building brand awareness and providing a solution to the problem, which often goes unnoticed because of how little it gets talked about.
The campaign would also directly position the brand in the market as the trusted solution. Tying the brand directly to the problem would vastly increase brand recall, awareness and positive brand positioning.
The Facebook Africa Creators Campaign: Enabling creative talent, supporting growth.
Facebook is a media company that needs no introduction. Facebook and its family of apps constitute the world’s largest content platforms ever. The Facebook app, WhatsApp, and Instagram (other apps in its portfolio), combined, are used by more than 5.96 billion people on the planet monthly.
As part of its Facebook Creators Campaign, Facebook partnered with Pulse to produce a series of mini-documentaries, following some of Nigeria’s and Ghana’s highest-flying creators, young people who have leveraged one or more of Facebook’s apps to achieve massive growth. The aim of this campaign was to highlight the creators themselves, offer a peek into their journey, and their lives, and inspire the millions of people who would see these mini-documentaries.
But also, Facebook wanted to show what was possible with its apps and how its apps enable growth.
KCB Bank Kenya Limited is a financial services provider headquartered in Nairobi, Kenya. It is licensed as a commercial bank, by the Central Bank of Kenya, the national banking regulator.
mPharma Test and Treat campaign
mPharma is a Ghana-based startup that streamlines last-mile delivery of prescription drugs, and makes them affordable, in under-served markets. The company’s website states that it has helped more than 400 thousand people save money on high-quality medicines. With such a large footprint, the company is now looking into creating more value-added services aimed both at strengthening the business and also providing more value to its customers in Ghana and other countries.
Nescafe – 3-in-1 Get Started Promo
#NescafeGetStarted campaign was designed to reward loyal customers, by giving out airtimes, cash prizes and brand new SUVs to further drive purchase and brand loyalty.
A USSD and Web app platforms were designed and developed to automatically disburse airtime and cash prizes to winner’s mobile phone and bank accounts triggered by dialling code and/or submitting the scratch card code via the online platform. The aim was to make the platform easy to use even for the most unlearned person.
TGI Group – Growth and top of mind awareness
TGI Group is an international investment and holding company with diversified interests and investments in Nigeria, Ghana, Republic of Benin, Morocco, UAE, South Africa, China and several other emerging markets.
The Client’s expectation was for more people to know what TGI is about and understand the various businesses under the group. They also expected an exponential growth on their platforms. Growth in terms of follower gain, engagement, and reach and wanted more people to perceive the company as an employer of choice.
Verve – Life 3.0
Verve Life is an annual fitness event that unites a community of fitness enthusiasts who are passionate about workout, fun and a healthy lifestyle.
Pulse was tasked to make the third edition bigger than the previous ones by creating awareness and driving traffic to the landing page so fitness and food enthusiasts can register.