Auto Repair – Brand Identity Design

Winking in the dark:

Auto Repair specializes in car repair and maintenance in Dakar, Senegal. The company needed to differentiate itself in the fast-growing and crowded automotive repair market and better promote its services and the services of its partners, and sought to solve this problem by creating a new, distinctive brand identity system.

It engaged an agency in Dakar to solve this problem, but at the end of the exploration, the client was not satisfied with the work. They were not sure it solved their problems.

AutoRepair then reached out to the Pulse team and requested an engagement, asking the team to take charge of the design of a new logo and a mini graphic charter to support Auto Repair and maintain a visual consistency on all of the company’s communication media.

Nescafe – 3-in-1 Get Started Promo

#NescafeGetStarted campaign was designed to reward loyal customers, by giving out airtimes, cash prizes and brand new SUVs to further drive purchase and brand loyalty.

A USSD and Web app platforms were designed and developed to automatically disburse airtime and cash prizes to winner’s mobile phone and bank accounts triggered by dialling code and/or submitting the scratch card code via the online platform. The aim was to make the platform easy to use even for the most unlearned person.

TGI Group – Growth and top of mind awareness

TGI Group is an international investment and holding company with diversified interests and investments in Nigeria, Ghana, Republic of Benin, Morocco, UAE, South Africa, China and several other emerging markets.

The Client’s expectation was for more people to know what TGI is about and understand the various businesses under the group. They also expected an exponential growth on their platforms. Growth in terms of follower gain, engagement, and reach and wanted more people to perceive the company as an employer of choice.

Verve – Life 3.0

Verve Life is an annual fitness event that unites a community of fitness enthusiasts who are passionate about workout, fun and a healthy lifestyle.

Pulse was tasked to make the third edition bigger than the previous ones by creating awareness and driving traffic to the landing page so fitness and food enthusiasts can register.