Jameson – Celebrating the alternative, distilling happiness.

World Beard Day is celebrated on an international level on the first Saturday in September, with people from all over the world coming together in groups to mark the global status of the beard. For the last 3 years, Jameson Nigeria has celebrated the bearded alternative lifestyle on World Beard Day, identifying with bearded men and creating a space for interaction. This year, they reached out to us to help articulate and design a Beard Day activation.