How an important partnership helped drive coronavirus awareness efforts in Senegal and drive down infection rates.
Mastercard Foundation has a mission to advance learning and promote financial inclusion for people living in poverty. The foundation is one of the largest in the world and works almost exclusively in Africa. In 2020, when the COVID-19 pandemic broke, there became a pressing need to raise awareness around the world. This led the Mastercard Foundation to launch an Information Education and Communication campaign in Senegal to support the government, private sector, and other key stakeholders in driving this awareness in the country.
Mastercard Foundation reached out to Pulse to ideate around and drive this objective.