Betway – Leveraging a megatrend for brand amplification

Betway Nigeria is one of the country’s front runners in the online and mobile sports betting scene. They reached out to Pulse to commission a coverage of Nigeria’s biggest trend, Big Brother Naija with an aim to promote awareness for Betway and drive more account signups on the platform. This campaign was executed as a daily update format on Pulse Nigeria’s massive online platforms.

Associating the Betway brand with the much sought-after BBN updates opened up the opportunity to achieve the client’s campaign goals. We shared updates, polls, quizzes and other forms of content designed specifically to increase audience engagement with the updates, and ultimately familiarize the audience with the Betway brand.

Bet9ja – BBN4 Campaign

Pulse Nigeria in collaboration with Bet9ja, the official sponsors of Big Brother Naija ‘Pepper Dem’ Season 4.