mPharma is a Ghana-based startup that streamlines last-mile delivery of prescription drugs, and makes them affordable, in under-served markets. The company’s website states that it has helped more than 400 thousand people save money on high-quality medicines. With such a large footprint, the company is now looking into creating more value-added services aimed both at strengthening the business and also providing more value to its customers in Ghana and other countries.
Mastercard Foundation Senegal Covid Awareness Campaign
How an important partnership helped drive coronavirus awareness efforts in Senegal and drive down infection rates.
Mastercard Foundation has a mission to advance learning and promote financial inclusion for people living in poverty. The foundation is one of the largest in the world and works almost exclusively in Africa. In 2020, when the COVID-19 pandemic broke, there became a pressing need to raise awareness around the world. This led the Mastercard Foundation to launch an Information Education and Communication campaign in Senegal to support the government, private sector, and other key stakeholders in driving this awareness in the country.
Mastercard Foundation reached out to Pulse to ideate around and drive this objective.
Megagrowth – Mega growth through innovative social media management and deep audience listening
Megagrowth is one of the most recognizable brands from the Strength from Nature, a global hair care company with a presence in over 50 countries, offering affordable yet exquisite hair care for women of colour. In Ghana, the brand reached out to Pulse to develop and execute a social media strategy that would grow the brand’s community and online visibility. As a brand that had a core part of its target audience on social media, the management and growth of its social media channels was extremely crucial to its growth.
Gaviscon – Go on. Enjoy!
How Pulse Delivered A Campaign For Gaviscon To Grow Brand Reach, Brand Awareness and Brand Affinity by 483%.
In Nigeria, the Christmas season is accompanied by lots of partying, and partying is accompanied by lots of food! Food and great music are paramount to guarantee a good time. At parties like this around the country at Christmas time, the combination of spicy food and energetic dancing means that partygoers might run into stomach upsets and/or heartburn.
For Gaviscon’s Christmas campaign (themed “Go On Enjoy”), their aims were to drive more brand awareness during the Christmas season, keep the brand top-of-mind with old and new customers and generally increase visibility and recognizability. The challenge was simple. Craft a campaign that would reach the target audience within the season, to foster awareness, affinity and ultimately, conversion.
Fiesta – Spreading protection
Marketing an adult product comes with communication complications. Of course. So how do you take a premium condom brand and create open conversations on the internet that are about condoms, but are still content that children can read?
Fiesta Premium Condoms is a sub brand of DKT International, one of the world’s largest providers of family planning, HIV/AIDS prevention and safe abortion products and services.
Pulse was charged in June 2019 to manage the social channels for the brand. This meant crafting an effective digital strategy, creating and deploying content in line with the strategy, community management and media buying.
TGI Group – Growth and top of mind awareness
TGI Group is an international investment and holding company with diversified interests and investments in Nigeria, Ghana, Republic of Benin, Morocco, UAE, South Africa, China and several other emerging markets.
The Client’s expectation was for more people to know what TGI is about and understand the various businesses under the group. They also expected an exponential growth on their platforms. Growth in terms of follower gain, engagement, and reach and wanted more people to perceive the company as an employer of choice.
Pulse 36 was a Pulse Studio travel project, which had one of Pulse’ prolific senior writers, embarking on a trip around Nigeria. Exploring and sharing stories of people, their culture, places and food for 72 days.
The project was in partnership with Anakle and Media Perspective (Starcom Mediavest group) for their brands – Access Bank & Samsung respectively. The deal included:
- Co-branding of content
- Social media mentions
- Feature articles
- Documentaries etc.