Megagrowth is one of the most recognizable brands from the Strength from Nature, a global hair care company with a presence in over 50 countries, offering affordable yet exquisite hair care for women of colour. In Ghana, the brand reached out to Pulse to develop and execute a social media strategy that would grow the brand’s community and online visibility. As a brand that had a core part of its target audience on social media, the management and growth of its social media channels was extremely crucial to its growth.
Fiesta – Spreading protection
Marketing an adult product comes with communication complications. Of course. So how do you take a premium condom brand and create open conversations on the internet that are about condoms, but are still content that children can read?
Fiesta Premium Condoms is a sub brand of DKT International, one of the world’s largest providers of family planning, HIV/AIDS prevention and safe abortion products and services.
Pulse was charged in June 2019 to manage the social channels for the brand. This meant crafting an effective digital strategy, creating and deploying content in line with the strategy, community management and media buying.
TGI Group – Growth and top of mind awareness
TGI Group is an international investment and holding company with diversified interests and investments in Nigeria, Ghana, Republic of Benin, Morocco, UAE, South Africa, China and several other emerging markets.
The Client’s expectation was for more people to know what TGI is about and understand the various businesses under the group. They also expected an exponential growth on their platforms. Growth in terms of follower gain, engagement, and reach and wanted more people to perceive the company as an employer of choice.
Pulse 36 was a Pulse Studio travel project, which had one of Pulse’ prolific senior writers, embarking on a trip around Nigeria. Exploring and sharing stories of people, their culture, places and food for 72 days.
The project was in partnership with Anakle and Media Perspective (Starcom Mediavest group) for their brands – Access Bank & Samsung respectively. The deal included:
- Co-branding of content
- Social media mentions
- Feature articles
- Documentaries etc.