Body odour is a great source of frustration and embarrassment for most people. And in most cultures, it is a taboo topic. In Kenya, Nivea saw this as a great opportunity to strengthen their connection to the audience. So they teamed up with Pulse to build a campaign around the topic of body odour, with the aim of building brand awareness and providing a solution to the problem, which often goes unnoticed because of how little it gets talked about.
The campaign would also directly position the brand in the market as the trusted solution. Tying the brand directly to the problem would vastly increase brand recall, awareness and positive brand positioning.
Maybelline – Superstay Active Wear Foundation
To help drive awareness about the launch of the new Superstay Active Wear foundation in Ghana, we teamed up with Maybelline to create and distribute short how-to video tutorials ahead of the launch event, showing how to use Maybelline’s new foundation.
Skygarden – Don’t go to Skygarden
Skygarden is an online shopping platform and marketplace leading the eCommerce space in Kenya. Thousands of stores in Kenya have opened webshops through Skygarden, making it a one-stop shop for a large range of products.
KCB Bank Kenya Limited is a financial services provider headquartered in Nairobi, Kenya. It is licensed as a commercial bank, by the Central Bank of Kenya, the national banking regulator.
mPharma Test and Treat campaign
mPharma is a Ghana-based startup that streamlines last-mile delivery of prescription drugs, and makes them affordable, in under-served markets. The company’s website states that it has helped more than 400 thousand people save money on high-quality medicines. With such a large footprint, the company is now looking into creating more value-added services aimed both at strengthening the business and also providing more value to its customers in Ghana and other countries.
The Verve Food Drive: A human company to the rescue in the middle of a pandemic.
On May 1, 2020, in the middle of the global pandemic that most of corporate Nigeria was still reeling from, one company launched and executed a food drive around Lagos, Nigeria. The country was still in a lockdown that had crippled the movement of essential supplies like food and medicine. For people who depended on their daily work to eat, it was a rude and harsh shock. So for context, families and communities were huddled in their homes with no money coming in, managing what little food they had at home.
The Verve Food Bank, an initiative of Interswitch’s Verve, was a staff-funded effort to purchase and distribute food items to people in less fortunate positions and in need of food.
Frigoglass – A celebration of quality service
Frigoglass is a strategic partner to the world’s top beverage brands. They are one of the global leaders of the Ice Cold Merchandisers (ICM) markets and the principal suppliers of glass packaging in the high-growth markets of West Africa.
Realme C11 – Affordable, tailor-made tech
The Realme C11 is an excellent example of a tailor-made device. It focuses its attention on what young African mobile users look for in a smartphone and brings all those features neatly under one clean design and more importantly, within a favourable budget range. This makes the C11 a strong contender for most young people looking to pick up a new device. But this information had to be made widely available to people looking to buy a new phone.
Mouka’s 60 year anniversary
Mouka is one of the leaders in the bedding industry in Nigeria. With a rich heritage and history in the business, the Mouka brand has come to be easily recognized and loved by many Nigerians. The Faiz Moukarim family started the Moukarim metal wood factory in Kano in 1959, and since then, the company has matured into prominence, providing comfort for millions of homes across the country.
Pulse’s mission? Tell the Mouka success story in a simple documentary, highlighting the company’s values and the small community of workers and distributors that make the brand.
Our approach needed to be human, and deeply personable. A documentary like this would not just be relevant for the anniversary itself but would also shape how the company is perceived by its current and future digital audience.
Jameson – Celebrating the alternative, distilling happiness.
World Beard Day is celebrated on an international level on the first Saturday in September, with people from all over the world coming together in groups to mark the global status of the beard. For the last 3 years, Jameson Nigeria has celebrated the bearded alternative lifestyle on World Beard Day, identifying with bearded men and creating a space for interaction. This year, they reached out to us to help articulate and design a Beard Day activation.
Milo – Ready To Drink
Milo is a chocolate and malt powder typically mixed with hot water and milk to produce a beverage popular in Oceania, South America, Southeast Asia and parts of Africa. Produced by Nestlé, Milo was originally developed by Australian inventor Thomas Mayne in 1934.
World Remit – Ramadan
WorldRemit is an online money transfer service that provides international remittance services to migrant communities around the world.
Pizza Hut – My box
Pizza Hut is an American restaurant chain and international franchise which was founded in 1958 in Wichita, Kansas by Dan and Frank Carney. The company is known for its Italian-American cuisine menu, including pizza and pasta, as well as side dishes and desserts.
Pizza Hut has 18,431 restaurants worldwide as of December 31, 2018, making it the world’s largest pizza chain in terms of locations. It is a subsidiary of Yum! Brands, Inc., one of the world’s largest restaurant companies.
Pulse 36 was a Pulse Studio travel project, which had one of Pulse’ prolific senior writers, embarking on a trip around Nigeria. Exploring and sharing stories of people, their culture, places and food for 72 days.
The project was in partnership with Anakle and Media Perspective (Starcom Mediavest group) for their brands – Access Bank & Samsung respectively. The deal included:
- Co-branding of content
- Social media mentions
- Feature articles
- Documentaries etc.