Nescafe – 3-in-1 Get Started Promo

#NescafeGetStarted campaign was designed to reward loyal customers, by giving out airtimes, cash prizes and brand new SUVs to further drive purchase and brand loyalty.

A USSD and Web app platforms were designed and developed to automatically disburse airtime and cash prizes to winner’s mobile phone and bank accounts triggered by dialling code and/or submitting the scratch card code via the online platform. The aim was to make the platform easy to use even for the most unlearned person.