Whether you’re just starting out with your brand on social media or you’ve been on social media for a while or you have engaged one of the social media management agencies in Nigeria to help run your social platforms, it is important to have a working knowledge of what your social media management and marketing efforts are meant to achieve. In this post, we’ll dive into the most important details of a social media management strategy. When these questions are properly and appropriately answered, they provide a solid foundation and direction for your social media management efforts.
Building an engaged audience around your brand requires you to speak the language of the community you want to attract, transcend the formal boundaries and humanize your brand. By actively engaging honestly with people on social media, you build trust, which leads to a deeper connection with your target audience. By offering valuable content and being human, the brand’s social media activity becomes a success because the community is willing to trust you.
Here are 3 foundations of a great social media marketing strategy for your brand:
(As a brand looking to attract a digital community around your social media activity, here’s a checklist you can use to properly appropriate your social media platforms to get the most value out of it)
(social media management agencies are a dime a dozen these days. You should look out for certain things when hiring a social media management agency)
If the objective of your social media activity involves reaching out to people with whom you want to build relationships and hopefully convert, then you must know who those people are. In fact, defining your audience is the first essential step toward business success. In this first step, you need to understand your product or service and determine who would be the ideal fit for it. Through a series of exercises, your ideal audience will emerge. Armed with this knowledge, you can start thinking about how to get their attention.
Creating shareable content means knowing what your audience would consider shareable. Often this could be in the form of engaging content, entertaining content or informative content. Brands and agencies often have no way of knowing how many shares a piece of content will get, but by keeping the content fresh, interesting and engaging, they often score high share numbers. It also helps to once in a while just encourage or persuade people to share and make it very easy for them to do so.
Content is nuanced across different social media platforms. And to be a human brand looks different too. On Twitter, for example, a great way to be cheeky and funny is to employ memes and gifs in your tweets. On Instagram however, people might be more attracted to a great looking photo, a clean clear video or an interesting, well-designed carousel. These nuances help your brand to connect more with the communities that gather on these platforms. Posting and communicating like the audience you’re trying to reach is a great way to gain acceptance, increase awareness, brand love and brand trust.
Launching a social media platform and/or maintaining an already established channel is not as easy as just finding something to post every day. It is critical to understand who you’re serving with your posts and create a narrative that attracts them and earns their trust. You might require the services of a social media management agency. Pulse stands out as one of the leading social media management agencies in Nigeria with experience and expertise in social media management, having managed the social platforms of some of the biggest brands in Africa, and having the unique advantage of huge owned social platforms with millions of followers.
Send an email to [email protected] to get a conversation started about social media management and other collaborations for your brand.