A guide to choosing a social media management agency in Africa

As a brand or a business, you cannot afford not to be active on at least one social media platform in 2021. These days, social media is how brands stay connected with their customers, keeping tabs on what their newest fascinations are and finding ways to enter their world and share in their conversations. Whether you manage your corporate social media accounts in-house or you engage a social media management agency, you need to understand what you’re paying for or what KPIs to measure, if you’re handling social media internally. In this post, we look at the scope of a social media management agency, and what should come with the package.

What is social media management? 

Social media management involves creating, scheduling, publishing and analyzing content on social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube and/or more as well as engaging users on those platforms, generally with an objective to build a community around the brand or join the community of your target audience, win their trust and influence their purchasing decisions. A social media management contract usually starts with an articulated, tailored social media strategy, a document stating the target audience, agreed objectives, and initiatives to be implemented during the engagement. 

What should a social media management agency do for your business?

An experienced social media management agency should be able to take on these roles regarding your social accounts: 

  • Creating or auditing your social media strategy
  • Researching your target audience
  • Choosing which social media platforms to major on, based on the two previous points.
  • Designing a visual style for your social media
  • Creating ad material
  • Building a social media content calendar
  • Responding to comments, messages and other engagements from the community
  • Expanding your social media reach/community
  • Monitoring social media performance

At first glance, social media management seems like a walk in the park. However, to see real results from your social media activity, you have to have a strategy-based approach, a strong visual style, the ability to quickly jump on trends and also to constantly engage your audience on all the relevant platforms. Pulse is a leading social media management agency in Africa because of our unique capabilities in this regard. We have an experienced, creative team of designers, strategists and managers that take social media management from a few colourful posts, to a strong tool in your marketing arsenal that achieves the specific objectives you have set, whether it be brand awareness, engagement or conversion.