Benard Atta was selected as one of just 46 professionals across Africa to join the Elevate Africa Scholarship, an initiative by the International News Media Association and Google News Initiative that provides training and professional development for emerging news media talent. Benard shares his journey and expectations with us.
Who is Benard Atta?
I’m a visual storyteller, cinematographer, editor, and an all-round creative with a deep love for captivating narratives. I believe everyone has a story that matters, and I enjoy telling those stories in a way that resonates. I’m currently part of the video team at Pulse Nigeria, where I get to bring ideas to life through video content that informs, entertains, and engages.
What sparked your interest in video storytelling, and how did that path lead you to Pulse Nigeria?
I’ve always been fascinated by the power of visuals, how a well-edited video can evoke emotion and spark conversation. I started off experimenting with short videos and editing skits for friends, and over time, it grew into something more professional. Pulse has always stood out to me because of its bold and fresh approach to digital media. When the opportunity came to join the team, it felt like the perfect fit.
Describe a typical day on the Pulse video team. What’s the part you look forward to most?
Every day is different, and that’s part of the excitement. One day you’re on set shooting an interview, and the next you’re deep in post-production, trying to churn out content. I especially enjoy the brainstorming sessions with the social video team.
Which Pulse project has been your favourite so far, and why did it stand out?
I’ve had the privilege of working on some incredible projects over the years, but one that will always stand out for me is covering the End SARS protest back in October 2020. It’s something I’ll never forget, not just because of the intensity of the moment, but because of how everything unfolded.
Story time, lol: I remember being caught in a serious clash between area boys (touts) and police officers while covering the End SARS aftermath. It felt like a war zone. As dangerous as it was, I was fully in my element. I’ve always been drawn to documenting real, raw moments and this was one day when everything unfolded before my lens.
At one point, things got so violent I had to run for cover and found shelter in a nearby storey building. From up there, I kept filming. What I witnessed was wild: a full-blown battle that ended with the police fleeing their own station, which was later overrun and burned to the ground.
But it didn’t end there. On my way out, trying to find a safe route home, I was robbed by the same group of boys, now armed with guns they had seized from the police. They took my belongings, but thankfully, I managed to talk and pay my way out of losing my camera. 🥺
It’s a long story, one that left a mark on me professionally and personally.
How did you hear about the INMA Elevate Africa Scholarship, and what convinced you to apply?
I saw the opportunity on the INMA website. I first got to know about them through one of their media training programs shared by the Pulse management a few years ago, and since then I’ve been following the platform. When I saw the scholarship, I knew it was the kind of opportunity that could stretch me professionally and give me access to a broader network of thinkers and creative minds and to learn new things.
Where were you when you got the acceptance email, and what was your reaction?
I was in a creative session with the content team last week, brainstorming ideas for the Ojude Oba Festival, when the acceptance article was sent to me by Pulse CEO, Katharina Link. I immediately showed it to my colleague, and it was a really happy moment for me.
What skills or insights are you most excited to pick up from the scholarship program?
I’m really looking forward to learning more about the business of media, innovation and strategy, especially how to build sustainable digital media products in Africa’s unique landscape. Beyond that, I’m also excited to connect with other creatives and leaders across the continent and learn from their experiences.
Outside the office and edit suite, how do you unwind or find creative inspiration?
I’m a bit of a quiet observer, so I love observing people and pouring back my observations into my work. I also love listening to other creatives and learning from their knowledge.
Additionally, when I’m not working, you’ll most likely find me at an art, fashion, or music event somewhere in Lagos. It might sound like a lot, but I’m a genuine consumer of all things creative music, art, and fashion, constantly fueling my inspiration. These spaces help me stay connected to culture and trends, which often reflect in my work. And when I need some physical activity or just want to clear my head, swimming is my go-to. I love it; I know how to do it well, so why not? It’s both relaxing and refreshing.
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