As social media evolves (and especially with the rise of TikTok and Instagram Reels), video content has not only risen to the top content format spot, it has also become a major part of the marketer’s arsenal, commanding larger and larger budget allocations in all industries worldwide.
It has also helped that social technology has improved enough to afford HD video streaming just about anywhere in the world. The relevance, impact and power of video cannot be overstated.
So whether you are a small business, a growing brand or an international behemoth, video is the language with which you communicate with your audience now and in the future.
In this article, we’ll look at some of the top teams whose names stand out in video production in Nigeria.
Pulse Studio is a commercial video production team, working as a sub brand of Pulse with teams in 5 African markets. The Pulse Studio team comprises talented writers, cinematographers, directors and editors with decades of cumulative experience between them. Pulse has worked on some of the most culture-defining and iconic video productions in Nigeria in the time that it has been operative, for international brands (Nike, Jameson) and leading Nigerian brands across the industry spectrum.
Pulse Studio is able to create culturally relevant story ideas, resulting in visual experiences for the end audience that are very relatable and shareable.
X3M Ideas has built a reputation as a full service digital agency, with strong capabilities in video production for music, television and brand purposes.
Like the other video production units in this list, Insight Publicis is a digital agency with a great video team. The Insight video team has executed commercial videos and films that are much loved by the target audience, showing a good understanding of culture.
This is another video production house whose works have been beamed to millions of people, telling exciting, funny, touching brand stories that the audience can relate to, for numerous high-profile brands. Noah’s Ark has grown to become an important member of the creative community in Lagos and Nigeria at large.
Ultima describes itself as a full service media and entertainment company. The team has demonstrated strong capabilities in television production particularly, having put their signature on some of the most important entertainment content on Nigerian television for the past decade. Although Ultima has been around for a while, and has perfect expertise in more traditional media capabilities, the company has remained relevant in delivering digital experiences in recent times.
Video has become prominent across the world. Even though we’re seeing more video creation from mobile cameras and amateur creators, there is still an opportunity for brands looking to connect deeply with their audience at scale to weave great stories and influence culture through great films. These brands can benefit from the experience and expertise of some of these video production agencies.