Type: Event, Video
World Beard Day is celebrated on an international level on the first Saturday in September, with people from all over the world coming together in groups to mark the global status of the beard. For the last 3 years, Jameson Nigeria has celebrated the bearded alternative lifestyle on World Beard Day, identifying with bearded men and creating a space for interaction. This year, they reached out to us to help articulate and design a Beard Day activation.
Create an interesting, engaging activation experience that captures the voice of the bearded community in Nigeria and positions Jameson as part of the culture and conversation.
We designed and created a week-long series of visual experiences and quirky conversations that spotlight World Beard Day in Nigeria and the community of bearded men, exploring what it means to be bearded in Nigeria and what the beard means to the men who sport them. (It is important to note that these videos were created during the pandemic, at the spacious Pulse Lagos premises and in strict adherence to safety guidelines.)