Maybelline – Superstay Active Wear Foundation






Type: Video

To help drive awareness about the launch of the new Superstay Active Wear foundation in Ghana, we teamed up with Maybelline to create and distribute short how-to video tutorials ahead of the launch event, showing how to use Maybelline’s new foundation.

Working with an Accra-based makeup artist, we shot the simple, relatable video and leveraged our huge digital communities to distribute it.

We saw a sharp rise in engagement stats on social media after the videos were distributed through their social platforms, but also more people attended the launch event, translating into more sales, more brand awareness and more affinity.