Mouka
Lagos, Nigeria
Type: Documentary production, Video
Mouka is one of the leaders in the bedding industry in Nigeria. With a rich heritage and history in the business, the Mouka brand has come to be easily recognized and loved by many Nigerians. The Faiz Moukarim family started the Moukarim metal wood factory in Kano in 1959, and since then, the company has matured into prominence, providing comfort for millions of homes across the country.
Pulse’s mission? Tell the Mouka success story in a simple documentary, highlighting the company’s values and the small community of workers and distributors that make the brand.
Our approach needed to be human, and deeply personable. A documentary like this would not just be relevant for the anniversary itself but would also shape how the company is perceived by its current and future digital audience.
Create an anniversary documentary that aligns itself as accurately with the brand’s history, heritage and outlook as closely as possible.
Pulse helped Mouka crystallize their history as a company and develop a visual experience that was relatable and thus connected with the audience while also keeping the brand top-of-mind.