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Mutual Climax in Nigeria – Durex

Client

Durex

Location

Lagos, Nigeria

Work

Type: Influencer Network

Durex is a global leader in condoms and safe sex products. In Nigeria, Durex teamed up with Pulse Nigeria to encourage its audience to confidently explore pleasurable intimacy with Durex as their trusted partner. Durex Mutual Climax delivers on protection, but it is also designed to deliver pleasure to its users, allowing them to discover new heightened pleasurable experiences, judgement-free. Pulse Nigeria executed an effective influencer marketing campaign that reached over 2 million people.

STRATEGY

Pulse tapped its vast influencer network, the Pulse Influencer Network, and selected from some of the top influencers in the country whose personal brands align with the product and the perspective of the campaign.


We made recommendations for this campaign based on our extensive knowledge of both the audience, the social media platforms and the influencers to partner with.

  • We selected influencers that aligned with the brand and the campaign, who could also distribute the campaign messages across their engaged audiences.
  • We designed the right message and content.
  • After alignment on the scripts, each influencer went to work, creating content based on the script and publishing this on their platforms.

RESULTS

At the end of the campaign, we recorded impressive results, surpassing the client’s objectives and effectively distributing the message of the campaign:

Reach - 2.2m

Engagement - 215k

Total video views - 4m


Pulse is the leading brand partner for media and marketing projects in Africa. To start a conversation, contact us.