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Nike – Riling the fans for the beautiful game

Client

Nike

Location

Lagos, Nigeria

Work

Type: Art installation, Offline in-store activation

As part of efforts to support its 2019 Women’s World Cup, our client needed to activate marketing initiatives that tied directly into the culture and got people to notice and pay attention. They also wanted to infuse their participation in the World Cup with already existing brand channels and touchpoints in Nigeria, namely, existing Nike stores, also to drive awareness and support for the international tournament.

Task

Create awareness about the 2019 Women’s World Cup through media and offline activations

Outcome

We created an extensive mural across the wall of a secondary school in Lagos, Nigeria, drawing attention and excitement to the campaign while also creating anticipation. We also created a video covering the mural creation.

We also created other executions of the brief, including the design, print and distribution of theme posters and theme activations at Nike stores in Ikeja and Lekki, Lagos.

These efforts produced engagement for the theme and widespread awareness of the client’s activity, achieving the goal for both client and agency.