Pulse set for pan-African growth with international initiatives & incoming, international management team

With strong media & marketing teams and offerings in Nigeria, Ghana, Kenya and Senegal, Pulse has become an important source of information & engagement to its users and a trusted partner to its clients. With the already announced launches in Côte d’Ivoire and Uganda later in the year, Pulse will be present with platforms and organizations in the six key markets in their respective regions in Sub-Saharan Africa.

Today, Pulse is announcing several international initiatives to support these operations and strengthen its pan-African offering:

• First, Pulse has re-launched its corporate website under www.pulse.africa. On it, partners, clients and users can find out about the services Pulse is offering; review cases of Pulse media & marketing projects and live chat with a team member about collaborating with Pulse. Based on Pulse’s value to collaborate with local ecosystems, the website’s headline images have been designed by Nigerian artist Victor Veddart.

• Second, Pulse is tomorrow launching the monthly Pulse Insights-newsletter on the most important trends in marketing, media and digital in Africa today. It is focused on sharing Pulse’s learnings as a leader in the space – to help companies market better & sell more in Africa. It is free and you can sign up here.

• Finally, Pulse is now available to South African partners with a physical presence in a shared office space in Johannesburg. Companies interested to tap into the wider African market through the media and marketing opportunities of Pulse can meet team members there. You can find Pulse’s presence here.

In addition to these initiatives, Pulse’s Founder & Publisher Leonard Stiegeler is today announcing a newly arranged international management to be fully in place by 1 July to drive further international growth:

Moritz Boullenger will be stepping into the role of Managing Director of Pulse, managing the company and heading both an international leadership team of regional and local Managing Directors and an international coordination team of subject-matter experts. He will be replaced in his current role of Managing Director of Pulse Nigeria by Fiona Weeks, who is joining the international leadership team from her current role as Director of Digital Strategy. Fiona will be supported by Katharina Link, MD of Pulse Ghana, taking on the additional responsibility of MD for West Africa.

Leonard on the appointment: ‘Moritz has successfully led our Ghanaian and then Nigerian operations and built out Pulse’s crucial tech platform. I have full confidence in him to drive sustained growth at Pulse with our team. With Fiona & Katharina in the lead in our biggest markets and region I know we will go from strength to strength.’

As Managing Director of Pulse Senegal & Francophone West Africa, Caroline Mbodj will continue to build up operations and support a new MD to come in later in the year in Côte d’Ivoire. 

In the role of Managing Director of Pulse Kenya & East Africa there will be a change: Leonie von Elverfeldt has decided to transition out of Pulse, after building up Pulse Kenya over the past 4 years. As part of Leonie’s transition, Wamuyu Kiragu will join as new Managing Director for the country and region, also supporting a new MD to come in later in the year in Uganda.

Leonard on the transition: ‘Leonie’s impact in building Pulse in Kenya to be a love brand for our users and partner to our clients cannot be overstated. 

Her hard work, expertise, continuous drive for innovation and energy have built a strong and sustainable base of our Pulse brand in East Africa. Her dedication also shows in her support in winning Wamuyu to join our team: I have no doubt that with Wamuyu’s experience, expertise and network, we are set for continuation of the success in Kenya and the region.’

This international leadership team of Pulse will be supported by the international coordination team, working with all countries as well as international partners and clients. It comprises of the recently onboarded Head of International Business Development, Devon Llywellyn Van den Berg, based in South Africa, and Head of Marketing & Content Growth, Kanyinsola Aroyewun, based in Nigeria, as well as the Head of HR & Admin, Temi Akinya, based in Nigeria. Temi will be promoted to Director HR & Admin as part of the overall adaption – completing an international management poised to enable and support Pulse’s 150+ team members throughout the continent.