The many advertising agencies in Nigeria cumulatively boast of some of the best advertising talents in Africa and even the world. This industry has taken campaign briefs and transformed them into epic, culture-shaping pieces of media. It has converted thousands of regular audience members into raving, loyal brand ambassadors. It has helped brands find their unique voice. (I could go on). But which one should your company partner with, and (more importantly), what differentiates this one from the rest?
In this article, we’ll show you (not tell you) why Pulse is your preferred advertising agency in Nigeria.
Pulse started in Africa from Nigeria in 2011. Our mission was to inform and engage Africa’s youth. We saw an opportunity in the burgeoning youth demographic. Over the years, we have launched in some of the continent’s most important markets, in Eastern Africa, Western Africa, Anglophone Africa and in Francophone Africa. Today, we are in 6 markets with skilled marketing, video and social teams in each of those markets, helping our partners to send the right messages and connect with the audiences. This pan-African outlook is especially beneficial for brands that are doing business all over Africa. Pulse is uniquely positioned to coordinate continent-wide campaigns that move the needle and surpass expectations.
In each of our markets, our owned social media channels help us to insert ourselves into the relevant conversations of the day, earning the audience’s trust and engagement over time. Our social teams are constantly editing and fine-tuning our content strategy and formats to be able to deliver relatable, shareable and engaging content to the audience. This deep connection to the culture serves our corporate partners uniquely. We are able to ideate, create and execute campaigns from an understanding of the audience that most other agencies are not able to access. And it is easy to see the impact of this in our creative collaborations with clients. Other advertising agencies in Nigeria can offer great service and a great story, but over and over again, the brand stories that the Pulse video and social teams tell for clients are not just fancy, they actually get the target audience activated, and involved.
Not many advertising agencies in Nigeria have access to a digital community of more than 6 million active members (across all platforms) and a highly engaging website with millions of monthly visitors. By staying in the news and at the centre of public conversations and topics, we are building a unique advertising advantage at Pulse, the capability to deploy marketing material to an already waiting and engaged audience.
As a full-service agency, Pulse sports teams in its sub-brands (Pulse Marketing, Pulse Studio, Pulse TV, Pulse Network, Pulse Products) that are able to deploy their experience and expertise in delivering client work on time.
Stories and storytelling have been proven over the ages to capture human attention and interest. In our advertising campaigns, we heavily rely on and deploy storytelling. Storytelling does not just help to get the message across clearly; it also helps our target audiences remember the message far longer than they would if we didn’t frame it in a compelling story. Our storytelling strategy and our talented storytellers and writers help to take a client’s message and bring it to life.
Advertising is evolving, and advertising agencies must evolve along. Pulse is building an expansive network of influencers across social media platforms and across the continent. These talented creators work with Pulse and Pulse’s corporate partners to distribute the main idea of a campaign to their own audiences. The Pulse Influencer Network matches the right influencer to the right campaign and this helps brands to scale word-of-mouth marketing and keep their message top-of-mind for the niche communities that our influencers serve. It’s a genius way to distribute an idea deliberately and encourage a much higher percentage of conversions.
Pulse is not just another one of the advertising agencies in Nigeria. Its deep roots and unique capabilities help to produce advertising campaigns that actually make a difference; for the brand, for the audience and for the culture.