Media agencies in Nigeria have been the often unseen catalyst for some of the social, civic and even political change moments in the history of Nigeria. Whether traditional media or more recently, digital media, the media agency has impacted business success through the application of marketing principles to position brands, build strong connections and establish brand loyalty. A media agency is involved in some way, shape or form in amplifying relevant content to a large audience through appropriate channels upon which the audience depends for this information. As technology has grown, media agencies have migrated in tow from the old platforms of TV and radio, to now also incorporate new channels such as social media platforms, websites and apps. Regardless of what channel, they use, here are some of the ways that media agencies provide value to brands and businesses through their platforms:
In advertising, media agencies in Nigeria have created a space for interaction between customers and their favourite brands through creative content creation, video production and other strategies aimed at the engendering of public conversations around a brand. Through television, radio and social media ads, these media agencies drive attention and affection, resulting in product improvements, top-of-mind awareness and ultimately, conversions.
Media agencies, as part of their capabilities, help to mould and shape the brand’s reputation and design and execute campaigns that align with the brand’s characteristics and also help to shore up its reputation, making it popular among the audience. This is important because brand reputation is a metric that can either win over new customers or lose business for the brand.
For brands that offer their products or services directly to customers, being known by the audience they wish to serve is usually a good first step after launch. The scale of this brand awareness depends on the brand’s budget, but this is another way that a media agency can help. Media agencies usually have strong networks and content distribution capabilities, helping to get the word out about a brand whether it is through TV, radio, websites, events, social media posts or influencer marketing. Marketing is an important part of a brand’s life, and because marketing is required almost constantly, collaborations and partnerships with media agencies are not only needed but vital.
Media agencies in Nigeria have a wide range of capabilities, some of which are designed specifically to help brands find and connect with their audiences, grow relationships and sell more. As a full-service agency offering many services, Pulse is one of the outstanding media agencies in Nigeria that has helped many local and international brands find a pathway to connect deeply with their audiences and attach their brands to the prevalent culture across 6 African countries. If you’re looking for a media partner for your brand, talk to Pulse. Send an email to [email protected].