How do you get more potential customers to find out about you and your business? One good way is SEO. SEO stands for search engine optimization. In today’s digital world, as a business owner, one of the most important ways that the right audience finds out about your business is via a simple mobile search. And by search, we mean the service offered by search engines like Google or Bing. If I wanted to buy new glasses, for instance, I would do a quick search on my phone to see where I can find new fashionable frames around me. Typically, Google would then display a number of links on its search results page. I would inevitably click on the one I think is the right solution to my search query. If that first link works, and I find something I really like, I’ll buy it.
This simple example explains how search engines help businesses get found by local potential customers who are looking for the services the businesses offer.
But how does the search engine know which links to display when people search for things? That’s where SEO comes in. Search engine optimization describes the processes involved in helping a search engine (such as Google) to understand what your company website is about and what products or services you offer. When you execute good SEO for your business, the search engines index the content on your website and begin to display links to your website when people search for terms related to your niche.
This is an oversimplified description but it will do for the purpose of this article.
You’ve probably figured out by now why SEO is important for your business. SEO, when done right, attracts many more potential customers (with a strong intention to buy) to you. This means more business for you and more money for the business.
For most organizations, organizing a decent SEO effort might require too much work or expertise or time from them, and since the resources and expertise to properly do this may not be available, the next best thing to do is to outsource the SEO work to an entity called the SEO agency. An SEO agency is a specialized consultant agency that is able to provide search engine optimization services for a company over time, helping them to be more searchable on the internet, and positioning them as the solution to the problem that searchers are trying to solve.
There are a number of SEO agencies in Nigeria that provide this specialized service. But choosing the right agency requires a basic understanding of what to expect in terms of deliverables.
In this post, we will highlight an important checklist that helps you hire the right partner for SEO:
To hire the right team among the many SEO agencies in Nigeria, you need to understand the basics of SEO at least. This makes the process of selecting and meeting agencies easier. When you are familiar with SEO, you are able to ask the right questions and are able to independently measure the activities of the agency you work with, to determine that the value they say they are providing is actually value, and aligns with your SEO objectives for the period. This leads to the next point.
What are your SEO goals? Search engine optimization can do many things for your inbound marketing and your website’s efficiency as a marketing tool. It’s up to you to streamline the activity of your chosen agency and decide which metric is more important to achieve. When you understand your SEO goals, you can pick an agency with a strong capability in that specific area. SEO agencies in Nigeria (and everywhere else) will assure you of their ability to deliver on whatever SEO goal you put forward. But by understanding how SEO works, it’s easy to pick the right goal(s) in relation to your business and communicate those goals with the agency.
What do you really need, with SEO? Ascertaining your needs helps guide whether you need a whole external SEO team or a single professional. The question of whether you need a consultant or an agency is a question of your company size, and how much SEO work is required. Usually, if you have at least a working knowledge of SEO, and have established your goals, you’ll be able to know whether you require an SEO consultant or an agency.
SEO agencies in Nigeria are not all diverse, full-service SEO agencies. This is why it is important to pay attention to their team. Ask to see the team, either physically, virtually or via their website. Executing SEO requires a number of professionals for each of the steps. You need skills in content writing, technical SEO, link building, web development, etc.
Consider this a roadmap for your engagement with the SEO agency. It tells you about how they operate, and how to work with them. You can also spot parts of their process that may be in violation of search engine rules. You can then call their attention to have it removed from your engagement or decide to work with a different agency altogether.
Understanding how SEO works can help you to establish your immediate and long-term goals, define success metrics and partner with the right consultant or agency out of the many SEO agencies in Nigeria. Pulse, a pan-Africa innovative media company offers SEO services across Africa. Having worked with some of the largest brands on the continent in SEO, social media management, video production and marketing, the agency consistently delivers above-average results. If you’re interested in SEO in Africa, Pulse is a good place to start.