If you’re a young company looking to improve your online visibility, you must have had the term SEO thrown at you more than once, and often by a prospective media or marketing agency that does SEO. But you may also be coming away from those meetings not fully clear on what the SEO agency will do or how exactly SEO fits into your long-term marketing plan. It is easy to get confused. In this article, we’ll take a dive into SEO or Search Engine Optimization and take a look at how SEO agencies in Africa are helping businesses get found more easily by their desired demographic and more importantly, convert curious searchers to paying customers.
Let’s start with a basic definition of the term. SEO or search engine optimization, is simply the process of making changes, additions and updates to your website design and content for the purpose of making it more attractive to search engines. When search engines find your site content and layout to be what searchers are looking for, your website will organically rise higher in search results when people search some specific terms that are closely related to your niche or the services you provide.
The better optimized your website is for ranking on search engines, the higher the chance that your website will be able to rank on the first page of search for your chosen search terms or keywords. The higher up on that first page of search your website is, the better for clicks from searchers directly to the information they need.
A big benefit of engaging one of the leading SEO agencies in Africa (like Pulse) is that they bring expertise and experience in reorganizing or realigning your website with the relevant keywords in your niche. An SEO agency brings its experience to bear in auditing the website, developing a bespoke SEO strategy and implementing the changes that will help the business reach its online visibility goals. As part of the audit, the agency will restructure the content on the website to make them SEO friendly, searchable and sprinkled with targeted keywords. An SEO strategy will also guide the direction of the agency’s SEO efforts and document them for a possible future handover. The implementation of these strategies is also the responsibility of the SEO agency. They are also often expected to provide regular updates and reports of the work done.
Search engine optimization is a big part of marketing, as it exposes brands to large chunks of their target audience, and also often brings in quality leads with strong buyer intent. Pulse is one of the most sought after S.E.O agencies in Africa. We have experienced specialists that can build an SEO plan, select the right keywords and rank brands highly for the keywords with the most searches, achieving greater online visibility in a relatively short period.
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