Colette Amaeshi, Managing Director of Pulse Ghana, has been appointed as a Channel Jury Member for the 2025 Pitcher Awards Festival, a prestigious platform recognizing creative excellence in marketing, advertising, and media across Africa.

Now in its latest edition, the Pitcher Awards continue to highlight the best campaigns from across the continent, setting industry benchmarks for innovation and effectiveness. As a jury member, Colette will help evaluate outstanding work alongside leading industry figures such as Dozie Okafor (MD/CEO, PHD Nigeria), Abibatou Gendry (MD, Havas Africa Senegal), Chike Oputa (Cluster MD, Dentsu Location Services), and Brenda Nwagwu (CEO, QVT Media Limited, Nigeria). Their collective expertise will shape the awards by identifying the most impactful campaigns and strategies in African marketing.

Reflecting on her appointment, Colette shared:
“I am honored to join the Pitcher Awards Festival Jury, a platform that not only recognises creativity but also drives the evolution of marketing and branding in Africa. I look forward to working with fellow jurors to celebrate bold, innovative storytelling that resonates across the continent and beyond.”

As an accomplished marketing leader, Colette has spearheaded impactful campaigns, including Pulse Ghana’s award-winning 360° marketing campaign for Prudential Life Insurance Ghana, which received multiple accolades at last year’s Pitcher Awards. Her inclusion in the jury underscores Pulse’s role in shaping the future of media, content, and marketing across Africa..

Her appointment reflects the continued influence of Pulse’s leadership in shaping the industry, with its people contributing to the advancement of marketing and media across Africa.

Pulse Nigeria’s Senior Social Media Manager (TikTok), Chioma Anyanwu, also known as AnChi Vibes, won two major recognitions—Creator of the Year and Runner-Up for Entertainment Culture Creator of the Year—at the TikTok Awards Sub-Saharan Africa 2024.

Having gained over 634,000 followers and 9.4 million likes on TikTok, Chioma has built a strong reputation for her engaging entertainment content, covering movies, music, and trending culture.

Having over 634,000 followers and 9.4 million likes on TikTok, Chioma has built a strong reputation for her engaging entertainment content, covering movies, music, and trending culture. 

Beyond her personal success, she plays a key role in shaping Pulse Nigeria’s TikTok presence, contributing to major wins like Media Publisher of the Year at the 2023 TikTok SSA Awards.

In this interview, she shares her reaction to the big win, her journey as a creator, and what’s next for AnChi Vibes.

1. Tell us about the awards you recently won at the TikTok Awards Sub-Saharan Africa 2024.

2. What was your initial reaction when you heard your name announced as a winner?

3. How would you categorise or describe your content niche?

My niche falls under entertainment, which is why I was nominated for the Entertainment Culture Creator of the Year award. I share the latest scoop on films and series, along with entertainment trends, keeping us all entertained and glued to our FYP.

4. When did your content creation journey on TikTok kick off?

I opened TikTok during the COVID lockdown, just having fun on the app—hopping on trends and trying out different content. I was also very good with slowmo, and that was what blew my page up. But I think I really decided to stick to the entertainment niche in 2023 and take it seriously. That’s when things really started to click, and I focused on creating content that resonated with my audience.

5. What is your best source of inspiration?

My best source of inspiration comes from God and everything around me—whether it’s the latest entertainment trends, the films and series I’m watching, or even the conversations I have with my friends and followers. I’m always paying attention to what’s trending, what people are talking about, and how I can bring a fresh take to it all. I love to stay connected to what’s happening in pop culture and find creative ways to share that with my audience.

6. Is there a particular video you’ve created that’s your personal favorite?

I’ve had a couple of videos that went viral. I loved the way I created them and the reactions from the audience, but I can’t really say a particular one right now.

7. What’s a fun fact about you that your audience might not know?

I have never been drunk. I’m also a shy person sometimes, lol.

8. What exciting projects or content can your followers look forward to in the coming months?

I have some exciting projects lined up, including my WatchToWatch with AnChi series. I’m working on collaborating with creators and brands, and there are a few surprises in store that I think my followers will really love!

9. Has your role as TikTok Manager at Pulse Nigeria influenced your content creation and success on the platform? If so, how?

As the Senior Social Media Manager (TikTok) at Pulse Nigeria, my role has been crucial in shaping my content. Being deeply involved in the entertainment industry keeps me updated on trends that my audience loves. Since joining Pulse over two years ago, my dedication has contributed to our success, including winning the Media Publisher of the Year award at the TikTok Sub-Saharan Africa Awards in 2023.

10. Is there anyone you’d like to thank or acknowledge for supporting you on this journey?

I’d like to express my heartfelt gratitude to my family and friends for their unwavering support. A special shoutout to Kelvin Elamah for his invaluable advice and encouragement, my ever-supportive teammates, and everyone who has been part of this journey. Thank you, and may God bless you all.

For those interested in exploring her content, you can find her on TikTok under the handle @anchi_vibes.