Pulse is realigning its media operations and is pleased to welcome James Torvaney (ACA) to drive growth across its media verticals. James’s role will include brand leadership, revenue generation, and spearheading innovation initiatives with a key role in shaping the strategic direction of the company’s media arm.

James is a sports, media, and entertainment consultant with over eight years’ experience in Africa’s fast-growing sports industry. He was previously the Managing Director at Pulse Sports, where he led the platform to become Africa’s most-visited sports website, launched hit digital formats such as Crossfire, and built a following of over 6 million across platforms. He also authors Africa’s Sports Insider, a leading newsletter on the continent’s sports business, and has worked with global brands such as Nike, NBA, Red Bull, La Liga, and Safaricom.

Speaking on the appointment, Katharina Link, Chief Executive Officer at Pulse, stated:
“I’m indeed glad to welcome James (back!) to Pulse as our new Chief Operating Officer (COO), Media to lead our media brands (Pulse, Pulse Sports, Business Insider Africa) across editorial and commercial success—with a clear focus on sharpening strategy, growing our platforms, and helping us win in each segment: Entertainment & Culture, Business and Sports. James brings a strong mix of hands-on drive and strategic thinking, plus a real push for innovation, especially around AI and automation. His experience outside of Pulse over the past 2 years has only added to this vast experience with commercial models and media, as well as to his network across Africa. I’m super excited for this next chapter and having James back with us!”

Pulse Media consists of the web and social platforms of Pulse Nigeria, Pulse Ghana, Pulse Kenya, Pulse Uganda, Pulse Sports Nigeria, Pulse Sports Kenya, and Business Insider Africa (under license from Insider Inc.). With millions of users across its platforms, Pulse delivers engaging, youth-focused content, data-driven storytelling, and high-impact brand partnerships.

James will work closely with the leadership teams across all markets to align execution with strategic priorities. His appointment is effective immediately.

About Pulse Africa

Pulse is Africa’s leading innovative media company, informing and engaging the continent’s young audience across Nigeria, Ghana, Kenya, Uganda, Senegal, and Côte d’Ivoire. Pulse operates news platforms, social channels, and production units across both Anglophone and Francophone markets.

Pulse reaches over 60 million people monthly through Pulse Media, Pulse Sports, Pulse Marketing, and Business Insider Africa. Pulse Marketing serves more than 100 clients across the continent and beyond with creative, strategy-driven digital marketing solutions that deliver measurable results. The company is also the licensed publisher of Business Insider Africa, a premier destination for business and economic insights tailored to Africa’s digital audience.

You can follow Pulse’s corporate channels on:
LinkedIn (http://bit.ly/36MEXYo)
Instagram (https://bit.ly/3kmbH1r)
Facebook (https://bit.ly/2RtjvSK)
Twitter (https://bit.ly/450D6gY)
YouTube (https://bit.ly/3BRKyh9)